Online projects often stall when product and service owners can’t put together content for their offering. And rightly so – their domain is the product or the service they offer, not content writing. Anita takes over this task - she listens, understands the product offering, researches the competition, explores different angles and creatively structures out messaging options.
She writes copy for websites, content marketing projects, video scripts and blogs. So far it’s been an eclectic mix of partners - Open Learning Schools, Learning Programs, Design Thinking, Customer Relationship Management, Bhil Art, SME's in India and USA, Cryptocurrencies and Telecom. Anita had previously worked as a designer at Onio Design, Professor at NIFT-Hyderabad and Research Assistant at IIT-Bombay.