From Insight to Impact
HELLO
Innovate | Strategize | Create
Wintorque is a Mumbai-based strategic design studio helping brands transform ideas into meaningful market impact.
Ideas Built to Scale
With over 25 years of cross-industry experience, Wintorque combines insight, storytelling, and strategic design to build ideas that go beyond visual expression. The focus is not just on creating design, but also on developing scalable brand systems and frameworks that are structured, sustainable and built to grow into long-term platforms and franchises.
YWC Fashion Brand Launch
Client: BWO X YouWeCan foundation
Project: Brand & Strategic Consulting
Mandate
Translate Yuvraj Singh’s personal journey of resilience into a fashion brand that reflects the purpose-driven ethos of the YouWeCan foundation
OUR Approach & OUTCOME
Conceptualised and launched YWC apparel and brand packaging around the philosophy Live. Dare. Inspire., creating a purpose-led active lifestyle brand that celebrates resilience while directing a portion of its revenue to support cancer-related causes through the YouWeCan foundation.
Baahubali Style Guide & Product Design
Client: BWO × National Award–winning film Baahubali
Project: Style Guide Development
Mandate
Translate the epic visual world of Baahubali into a cohesive merchandising system across multiple product categories.
OUR Approach & OUTCOME
Developed a detailed style guide and initial product concepts with Black White Orange team, establishing a scalable visual framework that enabled consistent brand expression across apparel, stationery, novelty, and home décor categories.
Premium Sports Images Program
Client: Gracenot | A Nielsen Company
Project: Brand & Strategic Consulting
Mandate
Create a premium sports imagery program from scratch to support entertainment metadata and content recognition technologies used by major global entertainment platforms.
OUR Approach & OUTCOME
Rapidly translated the brief into a strong design direction while establishing a rigorous operational framework to ensure long-term sustainability and scalable program execution.
Barbie Style Studio Program
Client: Brandzcafe X Barbie, Mattel
Project: Franchise & IP Development
Mandate
Translate Barbie’s brand DNA into a licensed on-ground campaign celebrating fashion, creativity, and self-expression, inspired by the belief that “You Can Be Anything.”
OUR Approach & OUTCOME
Developed a comprehensive brand guideline book detailing the Barbie Style Studio program, supported by production-ready creative assets, content, and program elements—creating a scalable framework for global execution by brand partners and licensees.
TESTIMONIALS
Client Perspectives
Most creative organisations take time to understand a company, category and deliver on brief. I think Wintorque has a distinct ability to understand, stay focused and correctly deliver as per brief.
Suresh Amarnani
Manager Marketing
& Product Development
Cello Industries
Wintorque was contracted to start our Premium Sports Images program from scratch. After understanding the brief very quickly, the quality of the design work output was outstanding, beyond our expectations. But what was truly surprising was the stringency of planning for long-term operational sustenance. This very unusual combination of design excellence and operations focus, coupled with the ability to deliver the desired outcomes, is what makes Wintorque a true business partner for us.
Geet Lulla
Managing Director
India, Middle East & South-East Asia
Gracenote (A Nielsen Company)
Working with Nupur, Wintorque was really as easy as working with an in-house design team. They are very good in understanding the client's requirements and implementing it into designs! Would definitely work with her again on my new projects!
Alok Kamat
Executive Director
Alkam License Products Pvt. Ltd.
Aero Pharma Group
Trusted by Leading Brands Across
pharmaceutical, consumer products, technology
and global licensing.
